A Peek Inside our 201 Point Marketing Plan

We work with a third party marketing company to develop a customized 201 point marketing plan to attract the person that is most likely to purchase your home.

1. Stress Free Listing Preparation

We know that selling your property can be stressful and time-consuming. Our Listing Team will ensure that your sale process is as seamless as possible.

 After a thorough pre-sale consultation, our team will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to de-cluttering or junk removal, we will help make it all happen, so you don’t have to.

Ultimately, a successful sale relies heavily on how your property looks. To complement our marketing and sale strategy, we partner with the industry’s best staging consultants. At your request, we will arrange staging and styling that best suits your property.

2. 3D Matterport

We use state of the art video cameras to create an interactive High definition walk through of your home. 

Explore 12017 Stern Drive in 3D

Matterport 3D Showcase...

EXPLORE

Explore 10046 Hampton Cove Lane in 3D

Matterport 3D Showcase...

EXPLORE

3. Breathtaking photography is our standard.

First impressions count. 96% of buyers start their property search online and swipe through thousands of photos to find the ‘one’. Unfortunately, that can also make it harder for buyers to distinguish one listing from another. When you only have a split second to captivate a buyer’s attention and have your listing stand out from the rest, the photos have to stop them in their tracks. We have a professional photographer that comes to your home to capture it in its best light.

4. Online advertising that brings results.

Our team has sophisticated online marketing and social media tools to target, track and convert buyers. 

Using our 201 point marketing plan, we determine the demographic profile of your potential buyer and run online campaigns that target them. We hyper-focus our ads (down to age, postal code, gross income, and interests) to run campaigns that are put in front of prospective buyers multiple times and across many partner websites and search engines. 

We use the industry’s best systems to host a campaign strategy that includes coming soon ads, targeted and segmented email blasts, re-targeting campaigns, just listed and open house postings.

The biggest reason we're able to tell your Property Story is that we can control the presentation of it on our website.

The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.

On indyhomesrealty.com, the shackles have been released and we're free to show your home the way we envision it.

5. Facebook Marketing

Now that we've created your amazing Property Story, how do we get Buyers to our  website to see it? We employ a few different strategies, but chief among them is Facebook Marketing. 

We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook. More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".

6. Local Experts with a Global Network

We are a local company with a global reach! We were chosen to be the exclusive member of Leverage Global for Indianapolis area. Our listings are pushed out to a global network of over 5,700 real estate agents in over 162 markets and countries that all work together to sell each other’s homes.